Outhorn is an athleisure brand, owned by OTCF. It’s centred around values such as passion, curiosity and closeness to nature.

A major share of the brand’s audience is found among the tech-savvy Gen Z, which appreciates the speed and instant access to information the digital channels offer.

Lately, the brand has been expanding its omnichannel ecosystem, opening flagship stores and developing its mobile application. All of that to offer its customers the most convenient way to browse and shop.

THE MARKET BACKDROP

So it turns out 1 in 3 shoppers looks up products on their mobile when visiting your store. Where’s the boundary between online and offline then? Well, it’s gone missing.

Client’s want to effortlessly switch between different points of contact to get what they want. Try on a new jacket in store? Sure, but in the meantime why not check online if there are other colors available.

Our goal when working with Outhorn was to deliver a solution that enhances customer experience in traditional stores and enriches it with digital elements. At the same time, we wanted to make sure that the quality of Customer Experience is consistently high whatever the channel.

We implemented interactive kiosks in clients’ stores equipped with dedicated software. The large screen format meant customising the design and creating a truly bespoke solution. The application has been integrated with EAN code scanner and payment terminal. Additionally, we have delivered two versions of the app - for the product display as well as changing room zones.