Budvar: UX Audit & UI Design for product configurator

We designed an intuitive user path for a complex shopping process. For both desktop & mobile.

ABOUT BUDVAR

Budvar is a Polish company that has become the European leader in the production of PVC and aluminium windows and doors. Its expertise is based on 30 years of production experience.

THE CHALLENGE

Shopping for windows online requires a lot of focus and engagement on the client’s part. The process involves providing specific, detailed information (e.g. window measurements) and making a lot of decisions — big & small.

Our goal was to support users at every stage of their journey so that the selected product meets their expectations and the process itself is smooth and pleasant. The main business objective we were working towards was to support conversion.

The heart of the Client’s website is the product configurator and that’s where we put our focus. The requirements? Easy, intuitive, engaging and possibly fun to use. Another challenge? To tailor the configurator to the specific needs of the target market users.

THE
PROCESS

UX Audit

We analysed the entire client’s website in terms of usability, focusing especially on the configurator. We identified issues that can discourage customers from completing the purchase or make the communication unclear.

UX Mockups

We translated the recs into practice by designing low-fidelity mockups. We broke down the configuration process into smaller, more manageable bits. The navigation system was partially restructured to avoid information overload. Finally, we made sure all crucial information, such as the price of the currently chosen option is always at hand.

UI Design

The approved mock-ups were translated into the final configurator design. We delivered a ready to implement solution that eliminates potential user pain points and supports conversion.

THE HIGHLIGHTS

Upselling elements

We rearranged the user flow so that the client can add additional options (e.g. window blinds) when proceeding to checkout.

THE RESULTS

An actionable plan

A set of recs to troubleshoot issues impeding client journey.

Efficient configurator design

A tool that guides the customers step-by-step & supports them in choosing just the right solution.

Ready-to-implement UI designs

High-fidelity mockups, ready to implement within the website by the client’s development team.

A tool that support conversion

A well-designed flow meets the needs of both — business and users. The customer receives an optimal product, while the company improves upon conversion.