03 min read
App stores
Mobile App Launching: Budgeting and Preparation Guide for Success
Mobile shopping is experiencing a surge in popularity, driven by the ubiquity of smartphones. Consumers are increasingly turning to mobile commerce apps to meet their shopping needs. This article will guide you through the essential steps to create a successful mobile app, including how to set a budget, mobile app costs, and preparation.
Mobile commerce (mCommerce) apps offer superior user experiences compared to mobile-responsive websites. They are characterized by faster page loading, convenient payment methods like Apple Pay and Google Pay, personalization, voice search, and augmented reality features. According to the Mobile App Trends 2022 report by Adjust GmbH, mCommerce app installations globally increased by 5% in the second half of 2022. The average session length rose from 10.4 minutes in 2020 to 11.3 minutes in the first half of 2022. In the United States, mobile app sales grew from $221 billion in 2021 to an impressive $432 billion.
Preparation for launching a mobile app
Before diving into mobile app development, thorough preparation is essential for success. Follow this checklist to ensure a seamless deployment on Apple AppStore and Google Play:
Start by understanding the overall mission of your e-commerce app. Determine if it's meant for selling products, brand promotion, streamlining the purchase process, or acting as a loyalty program platform. Visualize what your app should be like a year after its launch.
Identify your business objectives. Consider transferring offline users online, outpacing competitors, acquiring new customers, or building loyalty. Define success metrics to monitor progress.
Plan your marketing strategy in advance. Define your target audience, value proposition, and communication methods. Ensure a strong promotional plan to boost downloads upon release.
Study your competitors' actions to learn from their successes and mistakes. Use this knowledge to gain a competitive edge, provide a superior customer experience, or optimize pricing strategies.
Ensure your app complies with relevant regulations and legal requirements. This is crucial, especially in regulated markets or when handling sensitive data like GDPR compliance.
Establish a timeline with milestones for your app's development. Collaborate with other departments within your organization to coordinate tasks.
Estimate the costs of developing the application, considering marketing and maintenance expenses. Create a detailed budget that covers all aspects of your mobile app project.
Begin with a Minimum Viable Product (MVP) to save time and money. An MVP focuses on essential features, allowing your app to enter the market faster and start generating revenue sooner.
MVP for saving time and money
Starting your mobile app development journey with an MVP approach ensures budget efficiency and a faster path to monetization. By following the checklist in this guide, you'll be well-prepared to seek the best supplier to create your mobile app.
Share article
Filip Iwański
Board Member